Residence du Lac is a residential complex located by the lake, just outside Bucharest. The identity needed to reflect not just the place, but the feeling that comes with it: calm, balance, and a slower rhythm of life.

The concept was built around simplicity. A clean typographic approach paired with a subtle graphic element inspired by water. The wave becomes a quiet signature, a reference to the lake without feeling literal or decorative. The color palette follows the same logic. Soft blues and neutral tones reinforce a sense of calm and openness.

The result is a minimal, refined identity that lets the location speak for itself.