Facem Bine = We do good.
This is exactly what these 2 girls are up to. Greta and Claudia started "Facem Bine" to encourage and help brands get more involved in social responsibility projects.
In creating their visual identity, I was inspired by their great positive drive in doing good things. The double spiral represents their 2 big hearts coming together and the letters transform everything into the most optimistic symbol: the sun. The colors are happy and bright, just like them.
They are just starting but I know they will do great things.
Art Direction
A Christmas campaign that turned mustard into a natural part of the tradition.
